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Understand and Overcome Your Sugar Cravings With These Tips

Evidence Based

iHerb has strict sourcing guidelines and draws from peer-reviewed studies, academic research institutions, medical journals, and reputable media sites. This badge indicates that a list of studies, resources, and statistics can be found in the references section at the bottom of the page.

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Key Takeaways

  • Sugar cravings can be influenced by multiple factors: Stress, sleep, habits, blood sugar fluctuations, and emotional eating patterns may all play a role.
  • Meals that include protein, fiber, and healthy fats may help support fullness: Balanced eating patterns are often associated with steadier energy and appetite.
  • Highly processed foods and excess added sugar may reinforce cravings over time: Frequent spikes and crashes in energy can affect hunger patterns.
  • Hydration and sleep may also affect appetite cues: Fatigue and dehydration can sometimes be mistaken for hunger or cravings.
  • Managing cravings often involves gradual habit changes: Meal planning, balanced snacks, and mindful eating are among the strategies commonly incorporated into wellness routines.

How to Reduce Sugar Cravings: A Practical Approach

Desiring sugar is a natural part of being human. Whether or not you consider yourself as having a “sweet tooth,” you probably enjoy sweet things from time to time. Many people experience an intense craving for sweet, sugary foods and beverages. So much so that it can make them feel out of control when it comes to their sugar cravings.

Since you may already be aware that too much sugar isn’t good for your health, you may feel stuck in managing your sugar cravings. Why do they happen in the first place, and what can you do about them?

Here we’ll cover all of that and more. And spoiler: you don’t have to quit eating sugar altogether. It’s just about learning how to get a handle on your sugar cravings so you control them, and they therefore don’t control you.

Why Do Sugar Cravings Happen?

Your brain is hardwired to love sugar. In fact, when you eat sugar, your brain releases dopamine — a neurotransmitter that is responsible for feeling things like pleasure and motivation. This happens quickly, before the sugar even enters your stomach. The increased dopamine is viewed as a type of reward. This then reinforces the behavior that led to the dopamine increase, i.e., eating the sugar. This can cause you to eat more sugar, and/or want it more often.

With all of that said, rest assured that you are not at the mercy of your brain’s innate cravings. There are many other things that can contribute to your sugar cravings, making them more intense or more frequent. These may include:

  • Being dehydrated. Many people mistake thirst for hunger. It is therefore possible that you are trying to satisfy a sugar craving that is actually the need for water.
  • Your blood sugar has dropped suddenly. A drop in blood sugar causes your body and brain to send signals that tell you to eat right away. And if your brain thinks you’re hungry, it will want to satisfy that hunger with the quickest form of energy it knows: sugar that is easily digested and absorbed.
  • Your taste buds have been trained to desire sugary things. There is evidence to support the idea of sugar addiction. The more you eat it, the more you may crave it.
  • You’re stressed. Not everyone responds to stress in the same way. Yet research has shown that feeling stressed can contribute to emotional eating, which often involves sugary foods.
  • You’re not getting enough sleep. Research has shown that sleep deprivation reduces activity in parts of your brain that are responsible for your food choices. This often leads to overeating, specifically on highly palatable foods like sugary ones. Plus, sleep deprivation is a form of stress on your body. This makes not getting enough sleep even more likely to contribute to sugar cravings.
  • You’re undereating. Not eating enough can make food cravings worse, specifically for sugar. The concept is like that of having low blood sugar. When your body is hungry or underfed, it craves foods that will provide a quick energy boost, such as sugar.

How Do You Know When You’re Craving Sugar?

Knowing when you’re craving sugar may seem obvious, but cravings can also easily go unnoticed. This is why it can be helpful to know the signs that can indicate a sugar craving.

Sugar cravings are often intense and feel urgent. You may feel like you need to eat something sugary and sweet NOW, or else you cannot be satisfied. Sugar cravings can easily lead to binge eating since your body has convinced you that it needs the sugar so badly, and may not be allowing enough time to notice satisfaction. That’s why frequent binge eating on sweet foods may indicate a sugar craving.

Having sugar cravings may also occur when you’re not even hungry in the first place. In this situation, your brain is likely seeking the dopamine “hit” caused by eating sugar, but not the food itself.

Is There Such a Thing as a Sugar Withdrawal?

Sugar withdrawal is a real thing. It can happen as a result of lowered dopamine levels in your brain, which occur as a result of cutting your added sugar intake. Your brain and body can become dependent on excessive sugar and struggle to function normally without it.

Not everyone who is cutting back on sugar will experience sugar withdrawal, but cutting back can lead to unwanted symptoms. These are especially likely to occur if your sugar intake is cut back quickly and drastically.

Possible symptoms of sugar withdrawal include:

  • Mood changes, including anxiety and irritability
  • Fatigue
  • Nausea
  • Intense sugar cravings
  • Difficulty concentrating
  • Trouble sleeping
  • Headaches

It may not be possible to avoid these symptoms altogether. Yet doing things like cutting back on your sugar intake very gradually (such as over the course of a few weeks or even a month), drinking extra water throughout the day, and eating balanced meals that are high in protein and fiber may help.

How to Help Reduce Sugar Cravings

There are many ways to help reduce your sugar cravings. Many of them involve doing the opposite of the things that can lead to sugar cravings that were previously mentioned above.

Here are some tips:

  1. Drink plenty of water. You’ll want to give your body no reason to think it is thirsty, which could be disguised as hunger.
  2. Eat regularly throughout the day. Try to prevent getting overly hungry, which can coincide with a blood sugar crash. Do this by eating small snacks as needed along with full, balanced meals that include protein and fiber.
  3. Do your best to manage and cope with your stress without using food. This is part of intuitive eating, and it can be very effective. Do what you can to reduce your stress levels by doing things like asking for help, cutting back on obligations, and talking things out with people you trust. When stress does arise, try to cope using non-food approaches such as exercising.
  4. Prioritize sleep. There are so many negative consequences of not getting enough sleep. Doing things like setting a regular bedtime, taking time to relax and wind down before bed without screens can help improve your sugar cravings and overall health.
  5. Don’t give up. It is important to note that reducing cravings will take time, so you may not experience results right away. Give yourself plenty of time to allow your brain and body to adapt, and eventually it will pay off.

In Summary

Sugar cravings are normal to experience from time to time. They affect just about everyone at one time or another. The difference is how often they happen and how much you feel like they are controlling you. If you are worried that sugar cravings are interfering with your health, it’s important to be aware of what can lead to sugar cravings in the first place. Then you can begin taking gradual steps to help prevent the cravings and cut back on your sugar intake gradually. This change can benefit both your brain and your body’s overall health. 

References:

  1. Addiction Help Editorial Team. (2024). Sugar withdrawal symptoms: Physical and psychological manifestations. Addiction Help Medical Library.
  2. Cleveland Clinic. (2022). Why a lack of sleep makes you crave junk food: Hormonal and neurological pathways. Cleveland Clinic Health Essentials.
  3. Daza, E. J., Wac, K., & Oppezzo, M. (2019). Effects of sleep deprivation on blood glucose, food cravings, and affect in a non-diabetic: An N-of-1 randomized pilot study. Healthcare, 8(1), Article 6.
    Cited by: 26
  4. DiNicolantonio, J. J., O’Keefe, J. H., & Wilson, W. L. (2017). Sugar addiction: Is it real? A narrative review. British Journal of Sports Medicine, 52(14), 910–913. 
  5. Dunne, S. (2021). Hunger vs. thirst: Tips to tell the difference. Polycystic Kidney Disease (PKD) Foundation Clinic Forum.
  6. Jacques, A., Chaaya, N., Beecher, K., Ali, S. A., Belmer, A., & Bartlett, S. (2019). The impact of sugar consumption on stress driven, emotional and addictive behaviors. Neuroscience & Biobehavioral Reviews, 103, 178–199. 
  7. Martin, C. K., Rosenbaum, D., Han, H., Geiselman, P. J., Wyatt, H. R., Hill, J. O., Brill, C., Bailer, B., Miller‐III, B. V., Stein, R., Klein, S., & Foster, G. D. (2011). Change in food cravings, food preferences, and appetite during a low‐carbohydrate and low‐fat diet. Obesity, 19(10), 1963–1970.
  8. Max Planck Institute for Metabolism Research. (2021). How does sugar influence our brain? Neurochemical signaling and dopamine release. Max Planck Society Public Science Portal.
  9. Wiss, D. A., Avena, N., & Rada, P. (2018). Sugar addiction: From evolution to revolution. Frontiers in Psychiatry, 9, Article 545.

DISCLAIMER: These statements have not been approved by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease.